Yingli Green Energy launches its 2014 FIFA World Cup official campaign. With the theme of “All Under One Sun,” the company is promoting solar and the concept of sustainability through the FIFA World Cup, one of the most influential marketing platforms in the world.
Photovoltaic module manufacturer Yingli Green Energy (NYSE: YGE) has launched its 2014 FIFA World Cup official campaign. With the theme of “All Under One Sun,” the company will promote solar and the concept of sustainability through the FIFA World Cup, one of the most influential marketing platforms in the world. According to Yingli, the company is the only Chinese and the only renewable energy sponsor to the FIFA World Cup.
“We chose this theme, ‘All Under One Sun,’ because we believe that sun has no boundaries and is an endless energy that touches all of us,” said Judy Tzeng Lee, Vice President of Global Marketing of Yingli Green Energy. “We have the responsibility to convert this endless energy into affordable green energy for everyone. With the upcoming FIFA World Cup in Brazil, we hope to help everyone to learn more about solar and the concept of sustainability.”
The company is planning both online and offline campaigns in different regions across the globe to bring solar closer to the fans and to the world stage. Programs include introducing the basics of solar in online ticket raffles, conducting photo contests, selecting volunteers who are interested in learning more about solar while working during the competition, and building solar charging stations in the World Cup stadiums.
Yingli said it takes pride in its ability to offer renewable energy solutions to FIFA’s official corporate social responsibility campaigns in order to have a positive impact. For 2014, the company plans to continue its work with FIFA.
Last month, Yingli Green Energy Americas partnered with residential solar installer Verengo Solar and U.S. Women’s National Soccer team legend Mia Hamm to promote solar energy to homeowners and soccer fans through a new “Friends and Family of U.S. Soccer” program. As an incentive, homeowners who go solar as a result of this campaign will automatically receive an additional $250 in electricity savings.