The National Solar Tour: A Grassroots Approach to Solar Education

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While some Americans are aware of the benefits of going solar, consumer education is still an important hurdle the industry must get past. Many people still believe that solar is an immature industry that fails to provide sufficient financial benefits, despite a growing number of organizations providing education and outreach.

The nonprofit American Solar Energy Society (ASES) takes a slightly different approach to education. It is holding the largest annual grassroots solar event in the nation. The ASES National Solar Tour allows people across the country to see new and innovative technologies being used locally, that will benefit the environment on a global level. Visiting homes on the tour will allow people to learn, engage, and ultimately decide to be a part of the solution to current energy challenges. The tour will take place October 4-5, 2014.

The tour involves over 150,000 participants and 5000 solar-energy sites nationwide. It offers the opportunity to informally tour innovative green homes and buildings, and see how solar energy can effectively be used. ASES hopes to continue to inspire people across the nation to make sustainable energy choices that reduce costs, support energy independence, protect against power outages, and reduce carbon emissions.

This event is coordinated nationally by ASES in collaboration with dozens of partner organizations. It takes place annually during the first Saturday in October in conjunction with National Energy Awareness Month.

This is a chance for people to see affordable and practical technologies, in their own neighborhoods, that benefit the environment and are part of the solution to the nation’s energy challenges. We know that social proof is a major factor in convincing homeowners to go solar, so a tour like this provides a great way to highlight the benefits of solar.