American Solar Will “Go for the Green”

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American Solar has been named the Official Solar Energy provider for the 2014 Waste Management Phoenix Open, “The Greatest and Greenest Show on Grass,” January 27 – February 2 at TPC Scottsdale. The company will provide a 2.5kW photovoltaic array to power the event.

Arizona-based residential installer American Solar has been named the Official Solar Energy provider for the 2014 Waste Management Phoenix Open, and will provide a 2.5kW photovoltaic array to power the event.

The Waste Management Phoenix Open will be played January 27 – February 2, 2014, at the TPC Scottsdale. The 2014 edition will mark the 79th playing of the event, making it one of the five oldest events on the PGA TOUR (not including the major championships). This will be American Solar’s first year at the Waste Management Phoenix Open.

The photovoltaic array will be installation will be installed near the 18th hole alongside the Waste Management corporate tent. According to American Solar the array will be nearly identical to the type of solar energy system installed on a typical Arizona home.

“We’re excited because this puts solar energy at center stage before a worldwide audience,” said American Solar President Sean Seitz. “It’s the perfect opportunity to show how easy, economical and effective it is to use a solar energy system as a primary source of power.”

“We look forward to working with American Solar at the 2014 tournament,” said 2014 Waste Management Phoenix Open Tournament Chairman Tom King. “The tournament’s title sponsor has quickly transformed the Greatest Show on Grass into the Greenest Show on Grass and we’re in full support of their ongoing efforts to educate our fans and have a positive impact on our environment.”

American Solar is not the first solar company using sporting events to increase brand awareness. Recently First Power and Light, LLC signed an agreement with CBS Outdoor launching the company’s brand awareness campaign in the New York Metro area. The campaign includes billboard advertising along the major highways immediately around MetLife Stadium, and is slated to run for a month, starting two weeks before the NFL’s big game.

In December, PV module manufacturer Yingli Green Energy launched its 2014 FIFA World Cup official campaign. With the theme of “All Under One Sun,” the company will promote solar and the concept of sustainability through the FIFA World Cup, one of the most influential marketing platforms in the world.

Earlier in 2013, Yingli Americas partnered with Verengo and U.S. Women’s National Soccer team legend Mia Hamm to promote solar energy to homeowners and soccer fans.