SPI

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A key message at Solar Power International this year: it's time for solar to grow up. An important part of that will be building a solar brand, a topic that was explored in an engaging panel discussion.

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What is the solar brand? A panel of experts gave their views on this prominent theme at last week's Solar Power International.

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A debate at SPI over vertical integration vs networked business models sparks an interesting conversation on the merits of both. No strong winner emerges, as these models frequently end up overlapping.

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A panel of large solar customers speaks at SPI about the rise of the super solar customer. Current efforts by various companies were outlined as well as a Q&A discussing trends in the industry.

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A panel at Solar Power International looks at ways to reach the residential solar customer. The first step is to understand and listen to consumers -- something many companies are not doing.

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A panel at SPI 2014 discusses how smart homes may look going forward. Open platforms will allow a many devices to interconnect and run seamlessly in the background, like solar already does today.

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At Solar Power International, Shayle Kann of GTM Research asks a panel how we'll know when solar is mainstream, and what it will take to get there. Our answer? When we stop asking the question.

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Energy Secretary Ernest Moniz announces $53 million in new SunShot Initiative investments, to further lower the cost of solar -- critical to meeting the country's carbon reduction goals.

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The opening session of Solar Power International 2014 is both celebratory and cautionary in tone -- with plenty of gambling references thrown in for color. What could be more fitting for Vegas?

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As excitement builds for Solar Power International next week, Michael Bishop of OnGrid Solar provides more tips for getting the most out of it -- from booths to sessions to parties to attend.

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