solar marketing

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BrightCurrent is making significant gains in the solar marketing industry. It's dominating the field through an emphasis on education. For them, it's about what consumers know, not what they have.

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This post was originally published at the Impress Labs Solar Marketing Think Tank The first rule of talking to Americans about climate change: Don’t talk about...

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As solar becomes more prominent on Angie's List, it's a good time to help increase public awareness of the value of solar to...

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By Pamela Cargill, Principal, Chaolysti A version of this post was originally published on Chaolysti.   A study by NYU Stern School of Business Assistant Professor...

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Women control 80% of household spending. And women spend a lot of time on the Internet. But many women feel misunderstood by marketers....

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