social media


Series from Glenna Wiseman offers suggestions for hashtag marketing during solar events. Part 2 focuses on tips for industry marketers.


Join solar advocates across the world for the 2nd annual "Shout Out for Solar" day, an event dedicated to spreading awareness for the advancement of the solar industry.


A panel at Solar Power International looks at ways to reach the residential solar customer. The first step is to understand and listen to consumers -- something many companies are not doing.


The biggest competitor for solar installers is not other installers but the public’s lack of awareness. To change this, companies can use social media and referrals to great advantage.