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Series from Glenna Wiseman offers suggestions for hashtag marketing during solar events. Part 2 focuses on tips for industry marketers.

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Join solar advocates across the world for the 2nd annual "Shout Out for Solar" day, an event dedicated to spreading awareness for the advancement of the solar industry.

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A panel at Solar Power International looks at ways to reach the residential solar customer. The first step is to understand and listen to consumers -- something many companies are not doing.

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The biggest competitor for solar installers is not other installers but the public’s lack of awareness. To change this, companies can use social media and referrals to great advantage.

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