marketing

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A key message at Solar Power International this year: it's time for solar to grow up. An important part of that will be building a solar brand, a topic that was explored in an engaging panel discussion.

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In bonus follow up to two-part series on hashtag marketing, Aimee Tuck reveals tips on incorporating hashtags into the design of your marketing campaign.

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The biggest competitor for solar installers is not other installers but the public’s lack of awareness. To change this, companies can use social media and referrals to great advantage.

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SolarCity announces a Groupon for home solar, eliciting a range of reactions from analysts and journalists. The deal offers customers $400 off home...

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Market Strategies Research shows: Interest in residential solar is strong across all incomes and among most age groups, even when they are aware...

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By Carter Lavin Originally published on Solar Power World We all understand how tight margins are in the intensely competitive solar installation market, and reaching consumers...

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