customer acquisition

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Residential solar acquisition costs have been increasing, partially driven by high levels of penetration. But costs are expected to decrease in the long-term.

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A panel at Solar Power International looks at ways to reach the residential solar customer. The first step is to understand and listen to consumers -- something many companies are not doing.

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The solar industry, Pamela Cargill believes, has lost sight of its customer. The focus on building channels, creating funnels, and lowering customer acquisition costs has led us astray.

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Third-party lead generation companies increasingly pop up in residential solar, connecting homeowners to solar installers. Can this help drive down soft costs in...

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A panel at the U.S. Solar Market Insight Conference discusses strategies for lowering customer acquisition costs.     Soft costs are the zombies of the solar...

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91% of homeowners who have gone solar are highly positive about their solar experience and would recommend solar to their friends. While the...

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Residential solar finance provider OneRoof Energy uses innovative strategies and partnerships to expand their financing and customer base in a competitive market.   Residential solar...

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A PV Solar Report Series It’s no news to anyone in the solar industry that although module costs have plummeted, soft costs for solar...

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