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By Pamela Cargill, Principal, Chaolysti

A version of this post was originally published on Chaolysti.

 

Pamela Cargill takes a look at what mid-size and small solar installers can do to remain competitive. While not everyone can acquire an REC Solar, installers of any size can benefit from reviewing their soft costs, as well as thoroughly understanding the intersection of construction, financial services, and high-tech that is solar.

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Companies need to avoid making assumptions about the U.S. solar market, as it consists of a tapestry of solar policies, incentives, climate regions, micro-markets, and diverse consumers.